BUILT TO KEEP CLIENTS COMING BACK

It's a proprietary hard wax custom-formulated for us in Italy from natural beeswax, plant resins, and skin-soothing botanicals. It melts at a lower temperature, grips hair (not skin), and removes even short, coarse hair in a single pass. Translation for you: less pain, fewer complaints, faster service times, and dramatically higher rebooking rates than commodity strip wax.

Yes. It's blended to our exact specs and is not sold to other salons or chains in the U.S. Owning a Magical Waxing® studio is the only way to offer it.

Through our central supply chain. You order through your franchise portal at negotiated bulk pricing — protecting both your margins and product consistency across every chair.

Skin types and hair textures vary widely. A single wax forces compromises — pain on sensitive skin, breakage on coarse hair, irritation on faces. Our 12-formula bar lets the technician match the exact wax to the client's skin, hair, and body area. Better match = better result = a client who comes back every 4 weeks.

Yes — that's the differentiator. The full bar is part of the brand promise. We provide the launch supply, the SKU sheet, par-stock guidance, and reorder triggers so you're never caught short or overstocked.

The range of formulas lets technicians match the wax to the guest's skin, hair and service area. Current pricing and any financial performance information are provided in the applicable service menu and Franchise Disclosure Document.

A waxing background is not necessarily required. The franchisor provides the initial and ongoing assistance described in Item 11; licensed professionals perform services where required by law.

The brand provides training on service protocols, sanitation and client experience as described in Item 11 of the current FDD. Training completion does not replace state licensing requirements.

You receive foundational launch training at our Tucker, Georgia flagship studio, followed by ongoing operations, hiring and marketing support.

The estimated total initial investment is $199,750–$339,500, including the $35,000 franchise fee. Full details are in Item 7 of the current Franchise Disclosure Document.

6% weekly royalty and 2% weekly Brand Fund contribution, each based on gross sales, plus 4% of gross sales in required local marketing spending. Item 6 says no market cooperative currently operates, although one may be established under the agreement. The current FDD controls if any summary differs.

Results vary by location, rent, labor, pricing and execution. Review any authorized financial performance representations in Item 19 of the current Franchise Disclosure Document rather than relying on general industry estimates.

Current pricing and any pricing requirements are provided through the franchise system and applicable FDD and agreements. Prices may change and can vary where permitted.

Submit the inquiry form. A member of our franchise team will respond within 48 hours with the brochure, FDD process and next steps.