Franchise Comparison
MAGICAL WAXING VS RADIANT WAXING
Speed-waxing concept owned by WellBiz Brands.
Why owners are switching
Looking for an alternative to Radiant Waxing?
Radiant Waxing is a respected brand — but it's a single-service business in a saturated category. Magical Waxing® stacks waxing, eyebrow threading, lash extensions and skincare into one studio — at a lower entry cost, with protected territories still available.
⭐ Recommended
Magical Waxing®
- Founded
- 2014
- Locations
- 6 corporate locations in metro Atlanta — actively franchising nationwide
- Total investment
- $150K–$350K
- Franchise fee
- $35K
- Royalty
- 6%
- Focus
- Multi-service: Brazilian waxing, eyebrow threading, lash extensions & premium beauty
Services offered:
- Brazilian & full-body waxing (proprietary Italian hard wax)
- Eyebrow & facial threading
- Lash extensions & lifts
- Brow lamination & tinting
- Facials & skincare add-ons
Radiant Waxing (formerly LunchboxWax)
- Founded
- 2010
- Locations
- 60+ studios
- Total investment
- $354K–$526K
- Franchise fee
- $50K
- Royalty
- 6%
- Focus
- Single-service: speed waxing
Services offered:
- Body waxing (speed protocol)
- Brow & facial waxing
- Pre/post-wax retail
Magical Waxing® advantages
- Proprietary Italian hard wax — virtually pain-free
- Multi-revenue model (waxing + threading + lashes) under one roof
- 10+ years operating, 50,000+ clients served
- Lower entry cost vs. category leader
- Emerging brand — protected territories still available
Radiant Waxing limitations
- Highest franchise fee in the category
- No threading or lash services
- Smaller footprint, less brand recognition
The smarter alternative to Radiant Waxing
Protected territories filling fast. Talk to our franchise team and lock in your market.
Request Franchise InfoRadiant Waxing vs Magical Waxing® — FAQs
Is Magical Waxing® a good alternative to Radiant Waxing?+
Yes. Magical Waxing® is one of the fastest emerging franchises in the waxing and threading category. Unlike Radiant Waxing, which focuses primarily on single-service: speed waxing, Magical Waxing® combines waxing, eyebrow threading, lash extensions and skincare in one studio — giving franchisees multiple revenue streams and stronger unit economics.
How much does a Radiant Waxing franchise cost vs Magical Waxing®?+
A Radiant Waxing franchise typically requires a total investment of $354K–$526K with a 6% royalty and a $50K franchise fee. Magical Waxing®'s total investment is $150K–$350K with a 6% royalty and a $35K franchise fee — a lower barrier to entry for new owners.
What services does Magical Waxing® offer that Radiant Waxing doesn't?+
Magical Waxing® offers Brazilian & full-body waxing (proprietary Italian hard wax), Eyebrow & facial threading, Lash extensions & lifts, Brow lamination & tinting, Facials & skincare add-ons. Radiant Waxing's model is centered on Body waxing (speed protocol), Brow & facial waxing, Pre/post-wax retail, which limits the average ticket and repeat-visit frequency compared to a multi-service studio.
Are Magical Waxing® franchise territories still available?+
Yes. Unlike saturated competitors such as Radiant Waxing, Magical Waxing® still has protected territories available across high-demand metros. Early franchisees lock in prime markets before they're claimed.
Why are Radiant Waxing franchisees switching to Magical Waxing®?+
Owners cite highest franchise fee in the category and no threading or lash services as common pain points. Magical Waxing® addresses these with proprietary italian hard wax — virtually pain-free and multi-revenue model (waxing + threading + lashes) under one roof.