Franchise Comparison
MAGICAL WAXING VS WAXING THE CITY
Self Esteem Brands' upscale waxing studio.
Why owners are switching
Looking for an alternative to Waxing the City?
Waxing the City is a respected brand — but it's a single-service business in a saturated category. Magical Waxing® stacks waxing, eyebrow threading, lash extensions and skincare into one studio — at a lower entry cost, with protected territories still available.
⭐ Recommended
Magical Waxing®
- Founded
- 2014
- Locations
- 6 corporate locations in metro Atlanta — actively franchising nationwide
- Total investment
- $150K–$350K
- Franchise fee
- $35K
- Royalty
- 6%
- Focus
- Multi-service: Brazilian waxing, eyebrow threading, lash extensions & premium beauty
Services offered:
- Brazilian & full-body waxing (proprietary Italian hard wax)
- Eyebrow & facial threading
- Lash extensions & lifts
- Brow lamination & tinting
- Facials & skincare add-ons
Waxing the City
- Founded
- 2003
- Locations
- 90+ studios across the U.S.
- Total investment
- $311K–$646K
- Franchise fee
- $40K
- Royalty
- 6%
- Focus
- Single-service: waxing & light skincare
Services offered:
- Body & facial waxing
- Brow shaping
- Limited skincare retail
Magical Waxing® advantages
- Proprietary Italian hard wax — virtually pain-free
- Multi-revenue model (waxing + threading + lashes) under one roof
- 10+ years operating, 50,000+ clients served
- Lower entry cost vs. category leader
- Emerging brand — protected territories still available
Waxing the City limitations
- No threading or lash services
- Higher build-out cost
- Slower unit growth than EWC
The smarter alternative to Waxing the City
Protected territories filling fast. Talk to our franchise team and lock in your market.
Request Franchise InfoWaxing the City vs Magical Waxing® — FAQs
Is Magical Waxing® a good alternative to Waxing the City?+
Yes. Magical Waxing® is one of the fastest emerging franchises in the waxing and threading category. Unlike Waxing the City, which focuses primarily on single-service: waxing & light skincare, Magical Waxing® combines waxing, eyebrow threading, lash extensions and skincare in one studio — giving franchisees multiple revenue streams and stronger unit economics.
How much does a Waxing the City franchise cost vs Magical Waxing®?+
A Waxing the City franchise typically requires a total investment of $311K–$646K with a 6% royalty and a $40K franchise fee. Magical Waxing®'s total investment is $150K–$350K with a 6% royalty and a $35K franchise fee — a lower barrier to entry for new owners.
What services does Magical Waxing® offer that Waxing the City doesn't?+
Magical Waxing® offers Brazilian & full-body waxing (proprietary Italian hard wax), Eyebrow & facial threading, Lash extensions & lifts, Brow lamination & tinting, Facials & skincare add-ons. Waxing the City's model is centered on Body & facial waxing, Brow shaping, Limited skincare retail, which limits the average ticket and repeat-visit frequency compared to a multi-service studio.
Are Magical Waxing® franchise territories still available?+
Yes. Unlike saturated competitors such as Waxing the City, Magical Waxing® still has protected territories available across high-demand metros. Early franchisees lock in prime markets before they're claimed.
Why are Waxing the City franchisees switching to Magical Waxing®?+
Owners cite no threading or lash services and higher build-out cost as common pain points. Magical Waxing® addresses these with proprietary italian hard wax — virtually pain-free and multi-revenue model (waxing + threading + lashes) under one roof.