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Franchise Opportunity

BECOME A BRAZILIANAIRE / MANZILIANAIRE

Own a Brazilian Wax Franchise

Magical Waxing® is a multi-service Brazilian wax, threading and lash franchise with 6 studios in metro Atlanta, 50,000+ clients and 7,000+ Google reviews. Franchise fee $35,000, 6% weekly royalty and 2% weekly Brand Fund contribution, each based on gross sales, plus 4% of gross sales in required local marketing spending.

10+
Years
50K+
Clients
6
Locations
5.0★
7,000+ reviews

Investment Snapshot

A PROVEN MODEL, PRICED TO LAUNCH

Franchise Fee
$35,000
Min. Initial Investment
$199,750
Royalty + Brand Fund
6% + 2%
of gross sales, plus 4% required local marketing

FRANCHISE AT A GLANCE

Franchise fee$35,000
Royalty6% of gross sales
Brand Fund contribution2% of gross sales, weekly
Required local marketing4% of gross sales, monthly
Total initial investment$199,750–$339,500
Studios open6 in metro Atlanta (3 opening soon)
Founded2016
Time to openvaries by site selection, permitting, construction and training
TrainingFoundational training at our Tucker, GA flagship studio, plus ongoing operations, hiring and marketing support

Figures are estimates from our Franchise Disclosure Document (Items 5–7), last reviewed December 15, 2025.

COMPARE BEFORE YOU DECIDE

See every major waxing franchise side by side — investment, fees, royalty and services.

Imported from Italy

THE ONLY U.S. SALON OFFERING 12 VARIETIES OF HARD WAX

Magical Waxing® uses proprietary Italian formulas — twelve specialty hard waxes matched to skin sensitivity and hair growth structure. The result: silky-smooth skin, a low pain point, and clients who keep rebooking. It's a moat no single-product franchise can copy.

12
Italian wax varieties
Pain-free
Signature technique
Italy
Direct-import formulas
Premium Italian hard wax application

The Opportunity

GLOW UP YOUR PORTFOLIO WITH AN INDUSTRY-LEADING BEAUTY BRAND

A menu clients rebook every 3–6 weeks

Waxing, threading and lashes all run on short return cycles, so one studio earns from the same client several times a quarter — the reason our Atlanta studios keep compounding.

Recession-Resilient Industry

Personal care demand stays steady through every cycle.

Enlightened Entrepreneurship

A vibrant, customer-centric brand that builds confidence.

Beloved Brand, Built-In Loyalty

Years of glowing reviews and 50,000+ happy clients.

Diverse, High-Demand Services

60+ services on the menu — waxing, threading, lashes, henna, skincare.

Scalable Multi-Location Model

A proven framework refined across 6 thriving studios.

Why Magical Waxing®

A MULTI-SERVICE BEAUTY CONCEPT

A multi-service beauty franchise with Brazilian waxing as the cornerstone, supported by threading, lashes and skincare.

  • Repeat-service categories with visit frequency varying by client
  • Simple, streamlined service menu
  • Strong brand with bold personality
  • Premium experience, efficient operations
  • Men's grooming services through the Manzilianaire concept
Brazilian waxingEyebrow threadingLash extensionsFull body waxing

Transparent Pricing

SIGNATURE SERVICES & PRICING

The same menu and prices clients love at every Magical Waxing® studio — the foundation of every franchise's bookings. Prices shown for HER / HIM.

Brazilian Wax Bar12+ Hard Wax Optionsfrom $35

Brazilian Wax Bar

ServiceHERHIM
  • Brazilian Honey Wax$35$50
  • Brazilian Tea Tree Wax$45$60
  • Brazilian Crystal Wax$55$70
  • Brazilian Pink Pearl$70$90
  • Brazilian Royal Wax$90$110
  • Brazilian Signature Wax$100$120
  • Hollywood Wax$120$170
Eyebrow & ThreadingMost-Booked Servicefrom $10

Eyebrow & Threading

ServiceHERHIM
  • Eyebrow Threading / Wax$10$12
  • Upper Lip$6$9
  • Chin$6$8
  • Side Burn$10$15
  • Full Face$35$45
  • Eyebrow Tint & Threading$30$40
  • Brow Lamination$60$70
Lash ExtensionsPremium Add-Onfrom $15

Lash Extensions

ServiceHERHIM
  • Eyelash Strip$15$20
  • Individual Lashes$30$40
  • Mink Cluster 3D$40$50
  • Russian Cluster$60$80
  • Eyelash Extension$100$120
  • Eyelash Lifting$60$70
  • Eyelash Tint$20$30
Full Body WaxingHigh Average Ticketfrom $15

Full Body Waxing

ServiceHERHIM
  • Bikini Line$30$40
  • Underarms$15$20
  • Half Legs$25$35
  • Full Legs$40$50
  • Full Arms$30$40
  • Back$20$40
  • Chest$15$25
Full Body PackagesBest Valuefrom $80

Full Body Packages

ServiceHERHIM
  • Honey Wax Package$80$100
  • Tea Tree Package$90$110
  • Crystal Wax Package$100$120
  • Pink Pearl Package$110$130
  • Royal Wax Package$130$150
  • Signature Wax Package$140$160
  • Magical Special (head-to-toe)$180$220
Facials, Vajacials & HennaRepeat Revenuefrom $10

Facials, Vajacials & Henna

ServiceHERHIM
  • Express Facial 30 Min$40$50
  • Anti-Aging Facial$80$90
  • Signature Facial$100$120
  • Hydro Jelly Mask Vajacial$30$40
  • Brightening Vajacial$40—
  • Yoni Steam (30 min)$40—
  • Henna Tattoo (Small)$10$15

Full menu includes 60+ services. Same pricing across every Atlanta studio — and your future location.

View Full Service Menu
The Franchisee Dilemma

CONFUSED WHICH FRANCHISE TO BUY?
WAXING or EYELASHES?

Stop choosing between single-service brands. Magical Waxing® is the all-in-one beauty destination — multiple service categories under one roof, on one menu, in one studio.

Other Franchises

ONE TRICK. ONE TICKET.

  • ✕Waxing-only OR lashes-only
  • ✕One revenue stream
  • ✕Customer leaves for the next service
  • ✕Higher cost-per-acquisition
  • ✕Easier to be undercut

Magical Waxing®

ALL BEAUTY. ONE ROOF.

  • 8+ in-demand services on one menu
  • Multiple service categories per visit
  • More service choices for clients
  • One brand, one rent, one team
  • Operating since 2016, 50,000+ clients proven

Under One Roof

8 REVENUE STREAMS. 1 STUDIO.

Multiple service categories operate under one brand and location. Actual sales, costs and results vary by studio.

Brazilian Waxing
Cash cornerstone
Full Body Waxing
High ticket size
Eyebrow Threading & Waxing
Most-booked
Eyelash Extensions
Premium add-on
Eyebrow Tint
Quick repeat
Henna Tattoos
Walk-in revenue
Vajacials
Repeat retail
V-Steam
Wellness premium
8+
Services per studio
1
Brand. One rent. One team.
60+
Services on the menu
Item 19
Historical results in FDD

JOIN HANDS WITH MAGICAL WAXING.
BUILD A MULTI-SERVICE STUDIO.

Why bet on a single service when you can own the whole beauty category in your city? One franchise. Every service women — and men — book again and again.

What You Get

EVERYTHING YOU NEED TO LAUNCH

Foundational Training

Comprehensive initial training on services, systems and the brand — so you launch with confidence.

Continuing Support

From opening day through daily operations, our team has your back across every department.

Impactful Marketing

Design collateral, SEO/SEM, social playbooks and local launch plans built on a 5-star reputation.

Research & Development

We keep innovating — new techniques, trending services and platform upgrades that compound your edge.

Path to Ownership

5 SIMPLE STEPS TO FRANCHISE SUCCESS

A clear, transparent process — from your first inquiry to opening day.

01
STEP 01

Explore Your Opportunity

Submit the inquiry form and we'll reach out with details within 48 hours.

02
STEP 02

Meet the Team

Schedule an in-person or remote meeting to review your application and discuss the partnership.

03
STEP 03

Visit Our Business

Tour our corporate location and see the business model, support systems and marketing tools in action.

04
STEP 04

Review the FDD

Receive the FDD at least 14 calendar days before signing a binding agreement or paying the franchisor or an affiliate.

05
STEP 05

Join the Team

Arrange third-party financing if needed, sign your agreement, and begin site selection and build-out. The franchisor and its affiliates do not finance the investment.

Also Available

BECOME A MANZILIANAIRE

Magical Waxing® isn't just for women — the men's waxing and grooming market is booming. Stand out with specialized services men trust and return for again and again.

See the Million-Dollar Math

Radiant Results

GLOWING REVIEWS FROM REAL CLIENTS

7,000+ five-star reviews across our 6 metro Atlanta studios. Here's what franchise-ready loyalty sounds like.

"Best Brazilian wax I've ever had! The staff is professional, the facility is spotless, and the results are amazing. I've been coming here for 2 years and wouldn't go anywhere else."

Sarah M.
Norcross Location • Brazilian Waxing

"Magical Waxing® lives up to its name! Their eyebrow threading is perfect every time. The technicians really know what they're doing and the atmosphere is so relaxing."

Jennifer L.
Tucker Location • Eyebrow Threading

"I love this place! From facials to full body waxing, every service is top-notch. Clean, professional, and the staff makes you feel so comfortable. Highly recommend!"

Amanda K.
Dunwoody Location • Full Body Waxing

STOP DREAMING.
START EARNING.

Become a Brazilianaire with a brand that's smooth in every way.

Request Franchise Info

This website is for informational purposes only and is not an offer to sell, or the solicitation of an offer to buy, a franchise. Any such offer is made only through our Franchise Disclosure Document (FDD), issued December 15, 2025. Investment figures and fees shown here summarize Items 5–7 and are not a guarantee of results, revenue or earnings. The FDD and signed agreements control if any website summary differs. Some jurisdictions require registration or filing before a franchise may be offered or sold; we do not offer franchises to residents of those jurisdictions unless and until we have complied with their requirements. Franchise facts last reviewed: December 15, 2025. Studio counts reflect 6 open studios and 3 opening soon.